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Barbara Frey
Susan Alman
Formative & Summative Evaluation of Online FastTrack Program
Barbara Frey
Sr. Instructional Designer
University of Pittsburgh

Susan W. Alman
Coordinator of Professional Development
University of Pittsburgh
  
  

We will explore the evaluation of online programs by discussing a two-year process of measuring the effectiveness of the FastTrack Master of Library & Information Science program at the University of Pittsburgh. The evaluation included formative and summative strategies to determine the quality of both the learning process and the outcomes.

   
 

The Master of Library & Information Science (MLIS) degree at the University of Pittsburgh is an established program with an international reputation for excellence. The University's Center for Instructional Development & Distance Education (CIDDE) provided support for this program including help with evaluation.

The purpose of the evaluation was to determine the effectiveness of the accredited online FastTrack (FT) program leading to a MLIS degree. The two-year program, designed to meet the needs of adult learners, is cohort-based and consists of 36 credits with an on-campus weekend learning experience every semester.

Program evaluation was a meta-activity that incorporated all aspects of the learning experience. Both the learning process and outcomes were assessed qualitatively and quantitatively. The overall program effectiveness was determined by:

  1. Informal Discussion Board analysis - The Discussion Board was a critical component of the FT programs as students respond to specific questions and issues. The analysis identified postings where the learner achieved higher levels of thinking (i.e., application, synthesis, and evaluation).
  2. Assignments - The course instructors assessed students' work. The results of these assessments yielded quantitative data for formative program evaluation.
  3. Focus groups - During the first semester of the six-semester program, the evaluator conducted on-campus focus groups. And during the second and fifth semester, she facilitated on-line focus groups. The purpose of all the groups was to determine student satisfaction with the program.
  4. Faculty perceptions - Anecdotal reports compared the face-to-face and the online courses.
  5. Usage statistics - The Blackboard course management system provides user statistics on the number of accesses per area of the course, the number of accesses over time, accesses by hour of the day, and total accesses by user.
  6. End of course evaluations - End of term evaluations are administered by the Office of Measurement & Evaluation of Teaching. Instructors have the option of adding additional questions specific to Blackboard or their courses.
  7. Course outcomes - The grades from final projects and papers provide quantitative, summative assessments. Faculty taught their courses in the face-to-face delivery format prior to teaching online. Therefore, they had data that allowed them to compare delivery formats.
  8. End of program survey - Upon completion of the program, students completed a summative Blackboard survey. Likert scale and open-ended questions measured learner satisfaction with instruction, the on-campus component of the program, and student services.
  9. Employer analysis - Six months after graduation, a survey evaluating employers' satisfaction with the recent graduates' knowledge and skills will be mailed.
  10. Department analysis - The department analysis consists of a review of records noting demographic and retention information about the students.
  11. Institutional analysis - This analysis includes a summary of University publications and comments from administrators/departments.

Evaluation is paramount to program success. Throughout the FT program, multiple sources of data have yielded a comprehensive overview of the program's effectiveness. In addition, the consistent evaluation process has provided faculty and administrators with valuable data to make informed decisions.


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